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ALISA GOIKHMAN

I am a PhD candidate at TU Berlin, researching the intersection of digital food culture, migration, and sustainability. Previously I worked on mobility justice at VW Future Center Europe, led the design of a graph-based navigation system for complexity at Filed 33, and worked independently and in collaboration with different agencies.
I was employed as a design researcher by the Austrian Centre for Digital Humanities (ACDH), collaborated with the University of Salamanca, and was a fellow at the Interaction Lab at Holon Institute of Technology. I teach experience design at the master's level and lecture in Germany and abroad.


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ALISA GOIKHMAN

I am a PhD candidate at TU Berlin, researching the intersection of digital food culture, migration, and sustainability. Previously I worked on mobility justice at VW Future Center Europe, led the design of a graph-based navigation system for complexity at Filed 33, and worked independently and in collaboration with different agencies.
     I was employed as a design researcher by the Austrian Centre for Digital Humanities (ACDH), collaborated with the University of Salamanca, and was a fellow at the Interaction Lab at Holon Institute of Technology. I teach design for higher education in Germany and abroad.

NAVIGATING FOREIGN FOODSCAPES




At TU, my work as a PhD candidate examines the role of algorithms in shaping the spread and diffusion of food cultures, focusing on themes such as recipes as contact zones, consumer sovereignty, and the potential of design research to shift paradigms in sustainable nutrition studies. Through immersive workshops and experienceable prototypes, I aim to uncover the affordances and limitations of digital environments in fostering resilient, inclusive food systems that bridge cultural boundaries.


UX & SERVICE DESIGN



At Future Center Europe I was part of a team working on the future of autonomous mobility. For over 4 years we delivered numerous experienceable prototypes exploring the challenges and opportunities of a Level-4 MaaS fleet.
As part of my role, I led the topic of mobility justice for individuals across genders, age groups, and physical abilities. And helped to validate hypotheses around questions of ownership, man-machine collaboration, and cognitive biases in the perception of safety and security.

PRODUCT DESIGN




I worked as head of design at Field 33, a SaaS B2B platform for organizational complexity. It uses ontologies, knowledge graphs and machine learning to make business landscapes machine-readable and quantifiable.
As head of design, I helped to conceptualize the product and shape its MVP. Besides the hand-on work on the features and the design system, I facilitated workshops and collaborated with external stakeholders.

EXPERIENCE DESIGN




Succary Studio is a one-stop-shop design agency. During my three years at the studio, We worked with clients across sectors, including broadcasting, tech, culture and NGOs.
The image above is from the permanent exhibit in the Jewish Memorial Pavilion in The Auschwitz-Birkenau State Museum The project was commissioned by Yad Vashem, Israel's official memorial to the victims of the Holocaust.


DESIGN RESEARCH




As a guest researcher at the Digital Humanities Center at the Austrian Academy of Science (ACDH ÖAW) I was part of a team that explored innovative interfaces for navigating the rich texture of the German rural dialects.
The researchers  at ACDH invited me to
facilitated the adoption and application of design thinking processes and methodology to research in digital humanities.