My name is Alisa Goikhman. I graduated from the Visual Communication program at Bezalel Academy of Art and Design in Jerusalem. Design is what I do for most of my waking hours. My favorite projects are those which give me the opportunity to gamble, get lost and experience – these produce unexpected results, and that’s why they are the most valuable to me. I don’t want to define myself as being a print, interactive or motion designer. I enjoy practising all of them. In any case, being a “Graphic designer” is, in my opinion, narrow enough as self-definition goes.