My name is Alisa Goikhman, I work and live in Tel-Aviv. I graduated in the Visual Communication program at Bezalel Academy of Art and Design in Jerusalem. Design is what I do for most of my waking hours. My favorite projects are those which give me the opportunity to gamble, get lost and experience – these produce unexpected  results, and that’s why they are the most valuable to me.  I don’t want to  define  myself as being a print, interactive or motion designer. I enjoy practising all of them. In any case, being a “Graphic designer” is, in my opinion,  narrow enough as self-definition goes.

This  site is my portfolio, that is why  I limited the content only to things that can somehow be related to my “professional life”. This kind  of self-editing is a rare  privilege in the web, saved only for Facebookless people like me.